Retargeting 101: Turn Window-Shoppers Into Buyers

97% of first-time visitors leave without buying. Retargeting brings them back at a fraction of the cost.

Segment by behaviour

Someone who viewed a product needs a different message than someone who abandoned checkout.

Match the message to the stage

Remind, reassure, and add urgency or an offer to close the sale.

Cap frequency

Don’t stalk people. Sensible frequency caps keep retargeting effective, not annoying.

The takeaway

Marketing rewards consistency and clarity. If you’d like help putting this into action, get a free proposal from the Orbis team.

Want results like these for your brand? Let’s talk.