Google Ads vs Meta Ads: Where Should You Spend First?

Both can drive growth, but they work very differently. Here’s how to choose where to start.

Google captures demand

People searching are already looking for a solution. Google is ideal when there’s existing search demand for what you sell.

Meta creates demand

Meta interrupts and persuades. It shines for visual products and for building awareness where demand is low.

Most brands need both

Start where intent is highest, prove ROAS, then expand into the other channel to scale.

The takeaway

Marketing rewards consistency and clarity. If you’d like help putting this into action, get a free proposal from the Orbis team.

Want results like these for your brand? Let’s talk.