GA4 Setup: Are You Tracking the Right Things?

Bad data leads to bad decisions. Make sure GA4 is measuring what actually matters.

Define key events

Track the actions that map to revenue — leads, purchases, sign-ups — not just pageviews.

Verify your tracking

Broken or duplicated tracking is more common than you think. Audit it regularly.

Connect the dots

Link GA4 with Ads and Search Console for a complete picture.

The takeaway

Marketing rewards consistency and clarity. If you’d like help putting this into action, get a free proposal from the Orbis team.

Want results like these for your brand? Let’s talk.