How to Write Subject Lines People Actually Open

If they don’t open it, nothing else matters. Here’s how to earn the open.

Spark curiosity or value

Tease a benefit or an interesting idea — don’t give everything away.

Keep it short and human

Write like a person emailing a friend, not a corporation.

Test relentlessly

Subject lines are the easiest, highest-impact thing to A/B test.

The takeaway

Marketing rewards consistency and clarity. If you’d like help putting this into action, get a free proposal from the Orbis team.

Want results like these for your brand? Let’s talk.