How to Do Keyword Research That Actually Drives Sales

Ranking for the wrong keywords is worse than not ranking at all. Here’s how to find terms that bring buyers, not just traffic.

Start with intent, not volume

High-volume keywords often have low intent. Prioritise terms where the searcher is ready to act.

Map keywords to the funnel

Group keywords by awareness, consideration and decision so every stage of your funnel has content.

Mine competitors and your own data

Your Search Console and competitor gaps are goldmines for keywords you can realistically win.

The takeaway

Marketing rewards consistency and clarity. If you’d like help putting this into action, get a free proposal from the Orbis team.

Want results like these for your brand? Let’s talk.